Microsoft Streams’ new video reaction feature is a must, and here’s why

The feature will be released in June.

by Flavius Floare
Flavius Floare
Flavius Floare
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Flavius is a writer and a media content producer with a particular interest in technology, gaming, media, film and storytelling. He's always curious and ready to take on... read more
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microsoft stream video reaction

While Microsoft Streams is deprecating its live events feature at the end of January, the platform is also getting a bunch of new useful features. For instance, last week, we found out that Microsoft debuted a pay-as-you-go transcription translation feature on the platform, with over 100 supported languages.

However, even bigger things are coming to Microsoft Streams. According to the latest entry in the Microsoft 365 Roadmap, the Redmond-based tech giant plans to add video reactions to the platform in June 2024, when the feature will be previewed and rolled out to the public.

The new feature will allow users to react to videos on Microsoft Stream in a variety of ways: users can react to the whole video, or only to parts of it, and they will also be able to see others’ reactions to the video.

The feature will also allow users to show support to the owner of the video, and it will let them see a timeline highlighting the most reacted parts of the video, as well.

In case the reaction is negative, and it is due to happen too, the owner of the video can choose to disable the option, so this feature is optional, after all. Here’s what Microsoft says about it:

This feature will allow users to add or remove reactions to specific points of a recorded video via Stream Web App and Embed. Viewers will be able to see how their colleagues feel about a video and show their support towards the video owner. These reactions will be present in the timeline to highlight the most important parts of the video and can be used for navigation. Also, owners of the video can see detailed analytics about when viewers are reacting to videos and have ability to disable the feature.

Microsoft

Microsoft Streams’ video reaction feature is a must, and here’s why

Video reactions to Microsoft Stream will offer important insight regarding the feelings of the people in the organizations about a certain presentation, for instance. When used right, it can be a short way to decide if a presentation is good, or not, or if the other work colleagues agree on it, or not.

It could also be a way to make sure the management side of an organization is keeping in touch with the operational side. If the operational side’s reaction is negative, for instance, the management can take steps to redeem the issue, and vice-versa.microsoft stream video reaction

The video reaction is useful due to its natural way of being a poll in disguise, and it can greatly reduce time when deciding on certain products, or services, or even certain perspectives.

Due to its highly customizable nature (we’re talking about the fact that users will be able to easily react to the most important parts of the video), it can also help users find information faster.

We’ll have to wait until June to see how this feature is going to exist, but it’s definitely a useful feature to have. It’s not only a time saver, but it can also predict the general mindset on certain topics.

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